Bento on Shopify

What do you need to set up?

1. Create your Bento account

   Everything below sends events into Bento, so start there. Create your Bento account (30-day trial).

2. Install Bento’s Shopify app Out of the box

   The app sends purchases to Bento with the order value and items, and keeps each customer’s lifetime spend up to date. That alone covers VIP and the order side of most flows.

3. Add Bento’s script for views and carts Small recipe

   Product views and cart changes happen in the browser. Add Bento’s script to your theme, or a custom pixel in Shopify’s Customer Events that forwards product_viewed and product_added_to_cart. These only help for visitors Bento already knows, which is normal for every email platform.

4. Send the rest with Shopify Flow Small recipe

   Shopify Flow’s “Send HTTP request” action (Grow plan and up) can post any event to Bento’s API. Use it for order details with product types, cancellations, new subscribers and native abandoned checkouts. Here is the body for an order, so Liquid in Bento can tell brushes from paint:

   {
     "events": [{
       "type": "$order_details",
       "email":
         "{{ order.email }}",
       "details": {
         "order":
           "{{ order.name }}",
         "total": {{
           order.totalPriceSet
             .shopMoney.amount }},
         "items": [
           {%- for li in
               order.lineItems -%}
           {
             "title": {{
               li.title | json }},
             "type": {{
               li.product.productType
                 | json }},
             "qty": {{
               li.quantity }}
           }
           {%- unless
               forloop.last %},
           {%- endunless -%}
           {%- endfor -%}
         ]
       }
     }]
   }
   

   Use a name like $order_details so it doesn’t double up with the app’s own purchase event.

5. Handle Indian checkouts and delivery Needs a relay

   If you use Razorpay Magic Checkout, GoKwik, Shiprocket Checkout or Cashfree, Shopify no longer receives their abandoned checkouts. Each of them can send an abandonment webhook instead, and Razorpay’s payment-failed webhook says why a payment didn’t go through. Delivery works the same way: Shiprocket only marks orders fulfilled in Shopify, but its own webhook knows when a parcel arrives. Bento needs these reshaped into its event format by a small relay. I’m building an open-source one; until then, Zapier or Make can do the reshaping.

6. Add a daily clock Small recipe

   Win-back, second purchase and replenishment start on a date. Bento’s date trigger never fired for us, so a small daily job sends Bento who is due today. Any scheduler that can make an HTTP request works.

Which flows can you build today?

With the app and Flow recipes: welcome, VIP, sunset, cart, browse, second purchase, win-back and replenishment. Checkout abandonment works today on Shopify’s own checkout; with an Indian checkout it needs the relay. Post-purchase works with a day-12 fallback today, and on the real delivery day once delivery events arrive.